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Expo
Attendance & Marketing Opportunities
The FAM Goes on the Road! The Killington Chamber
of Commerce is going on the road, to enlighten travelers and tourists
with the wonders of our region. From nightlife to mountain vistas,
accommodation to restaurants, the KCC will be highlighting our
region as THE year-round destination. We are bringing the information,
the excitement, the opportunity to the shows and thousands of
potential visitors.
By attending multiple expos and conferences year round, the Killington
Chamber of Commerce is expanding the presence of the town and
its businesses, building consumer and media/business contact lists,
and as well as strengthening our image and desirability as a destination.
Your business can take advantage of our presence at these shows
by displaying your own brochure. Instead of purchasing a booth
space, as well as the employee and travel expenses, you may pay
a fraction of the cost with similar effect. You may have any of
your brochures distributed with direct presence and representation,
cost dependent per show.
The following is this year’s schedule of Killington Chamber
of Commerce attended shows, including the expo title, date and
location, as well as the expected attendance and the cost of having
your brochures displayed and distributed at our fully staffed
booth.
| Expo |
Background Information |
Cost |
International Trade & Travel Show,
Montreal, Oct. 22-24 |
20-30,000+ Consumer and Trade |
$200 |
BEWI Snow Sports Expo,
Hartford, CT, Nov.
5-7 |
Brochure Distribution not available this year |
N/A |
BEWI Snow Sports Expo,
Boston, MA, Nov.
18-21 |
45,000. Great Skier Market |
$250 |
VT Travel Industry Conference,
Burlington,
VT, Dec. 1-2 |
Brochure Distribution not available this year. |
N/A |
Adventures in Travel,
NYC, NY, Jan.
14-16 |
22,000 +consumers, 3700+ travel professionals, 500 media |
$250 |
Southern New England AAA,
Foxboro, MA, Feb. 3 |
5,000+ AAA professionals from Southern New England |
$200 |
Summer Holiday Show,
Montreal, April
16-18 |
42,000+ visitors |
$250 |
There’s a limit of businesses represented
per expo.
Reserve your spot at the show most applicable to your market audience!
Call the Chamber offices to further discuss this opportunity.
Don’t forget to take advantage of these free marketing
opportunities!
Weekly Mixer Host • Monthly Mixer Host • Seasonal
Social Host • Office Display
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Internet
Marketing Opportunities
Utilizing the Internet is one of the best ways you can reach the
traveling public.
Our own site has seen an amazing increase of visitors from;
1st 6 months 2003 27,971
1st 6 months 2004 34,540 An increase of 28%!
We are in the process of getting a new updated website that will
be user friendly, visually interesting and very accessible. With
on-line travel bookings up and the majority of households owning
a computer, most people visiting our region will use the internet
first. This is our first impression and we will be sure that it
is a great one.
Found on www.emarketer.com:
“July 12, 2020 -Online travel will comprise 33% of all travel
bookings by 2006, according to a PhoCusWright report released
last week… The percentage of travel booked on the Internet
continues to rise, and will comprise one-third of travel bookings
by the end of 2006, compared to one-fifth in 2003 and 15% in 2002.”
Found on www.webdevinfo.com:
“Travel Industry Association found that 30% of the adult
U.S. population (63.8 million) consult the web for travel information.
These travelers spend (on average) $300 more on travel, and nearly
40% had an annual household income above $75,000.”
You can take advantage of this website by expanding the basic
listing. As you know, you receive a basic listing of your business
name, phone number, and a link to your site or email, similar
to the Membership Directory in the Destinations Guide. With an
enhanced listing, you explain your business and its services beyond
the company name, giving customers a better and more in-depth
understanding of what your business offers. With an enhanced listing,
your Internet presence and visibility is increased. You can also
include your logo with your listing, to further the visual impact
of your company.
Increase your Internet Presence with the Following Enhancements
to your Basic Listing.
These prices will be updated annually:
• Additional Basic Listing in another
category $50
• 50 word Enhanced Description Listing $75
• Additional Enhanced Description
Listing in another category $50
• Logo with your Basic Listing or
Enhanced Listing $35
• Restaurant Menu Page (one page) $100
Our new website has over 50 categories to list Killington’s
businesses more accurately. Now you can reach the appropriate
audience with easy to use navigation. These categories and subcategories
allow the visitor to directly link into their interests- and your
business! By purchasing multiple listings, you can further expand
your website exposure.
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Print
Advertising Opportunities
The Chamber offers several traditional
print advertising and marketing options to strengthen your message
to potential visitors to our area. These options are offered at
discounted price so that you may fully explore all the print advertising
available to this region.
Cooperative Display Ad Opportunities- The Killington Chamber of Commerce purchases print advertising
in the following publications and passes the savings on to you!
Our cooperative ads give the Killington region a strong presence
and the clear message that Killington is the premier Vermont travel
destination!
2005/06 Vermont Winter Guide- Cooperative display ad in the Vermont winter travel guide
2006 Vermont Traveler’s Guidebook- Co-op display ad in the Vermont spring travel guide
2005/06 Crossroads- Co-operative
ad in the Regional Marketing piece- #1 brochure in VT
Destination…Killington,
Vermont brochure- With 20,000 updated copies printed annually,
our chamber membership directory will list your business, with
business name and phone in the back of this brochure in the Membership
directory. To increase your presence and explain your business
and its services to the reader and potential customer, you can
opt for the following:
• Descriptive Display Ad, with
Logo - $175
• Additional Second Descriptive
Ad, with Logo - $100
• Full page Full Color Card
Stock Inside Cover - $800
Mountain Messenger Inserts - Monthly Chamber Newsletter with 300 copies printed, where
you can included you calendar of events, due by the third Tuesday
of the month. Another avenue for promotion is a business card
size ad for $10 a month or an insert for the following prices:
• One Month - we print - $75
• One Month you provide copies - $50
• Three Months we print, save
$25 - $200
• Three Months you provide copies,
save $25 - $125
Mailings- We will
place 100 of your brochures in our customer requested information
packets.
• 100 of your brochures - $35
Discounts- All members
will receive a discount for purchasing ad space in two local publications.
• The Menu Book 5% discount
• The Killington Rutland Resort
Guides 5% discount
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