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Expo Attendance & Marketing Opportunities
The FAM Goes on the Road! The Killington Chamber of Commerce is going on the road, to enlighten travelers and tourists with the wonders of our region. From nightlife to mountain vistas, accommodation to restaurants, the KCC will be highlighting our region as THE year-round destination. We are bringing the information, the excitement, the opportunity to the shows and thousands of potential visitors.

By attending multiple expos and conferences year round, the Killington Chamber of Commerce is expanding the presence of the town and its businesses, building consumer and media/business contact lists, and as well as strengthening our image and desirability as a destination.

Your business can take advantage of our presence at these shows by displaying your own brochure. Instead of purchasing a booth space, as well as the employee and travel expenses, you may pay a fraction of the cost with similar effect. You may have any of your brochures distributed with direct presence and representation, cost dependent per show.

The following is this year’s schedule of Killington Chamber of Commerce attended shows, including the expo title, date and location, as well as the expected attendance and the cost of having your brochures displayed and distributed at our fully staffed booth.

Background Information
International Trade & Travel Show, Montreal, Oct. 22-24 20-30,000+ Consumer and Trade
BEWI Snow Sports Expo, Hartford, CT, Nov. 5-7 Brochure Distribution not available this year
BEWI Snow Sports Expo, Boston, MA, Nov. 18-21 45,000. Great Skier Market
VT Travel Industry Conference, Burlington, VT, Dec. 1-2 Brochure Distribution not available this year.
Adventures in Travel, NYC, NY, Jan. 14-16 22,000 +consumers, 3700+ travel professionals, 500 media
Southern New England AAA, Foxboro, MA, Feb. 3 5,000+ AAA professionals from Southern New England
Summer Holiday Show, Montreal, April 16-18 42,000+ visitors

There’s a limit of businesses represented per expo.
Reserve your spot at the show most applicable to your market audience!
Call the Chamber offices to further discuss this opportunity.

Don’t forget to take advantage of these free marketing opportunities!
Weekly Mixer Host • Monthly Mixer Host • Seasonal Social Host • Office Display


Internet Marketing Opportunities
Utilizing the Internet is one of the best ways you can reach the traveling public.
Our own site has seen an amazing increase of visitors from;
1st 6 months 2003 27,971
1st 6 months 2004 34,540 An increase of 28%!

We are in the process of getting a new updated website that will be user friendly, visually interesting and very accessible. With on-line travel bookings up and the majority of households owning a computer, most people visiting our region will use the internet first. This is our first impression and we will be sure that it is a great one.

Found on
“July 12, 2020 -Online travel will comprise 33% of all travel bookings by 2006, according to a PhoCusWright report released last week… The percentage of travel booked on the Internet continues to rise, and will comprise one-third of travel bookings by the end of 2006, compared to one-fifth in 2003 and 15% in 2002.”

Found on
“Travel Industry Association found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.”

You can take advantage of this website by expanding the basic listing. As you know, you receive a basic listing of your business name, phone number, and a link to your site or email, similar to the Membership Directory in the Destinations Guide. With an enhanced listing, you explain your business and its services beyond the company name, giving customers a better and more in-depth understanding of what your business offers. With an enhanced listing, your Internet presence and visibility is increased. You can also include your logo with your listing, to further the visual impact of your company.

Increase your Internet Presence with the Following Enhancements to your Basic Listing.
These prices will be updated annually:
Additional Basic Listing in another category $50
50 word Enhanced Description Listing $75
Additional Enhanced Description Listing in another category $50
Logo with your Basic Listing or Enhanced Listing $35
Restaurant Menu Page (one page) $100

Our new website has over 50 categories to list Killington’s businesses more accurately. Now you can reach the appropriate audience with easy to use navigation. These categories and subcategories allow the visitor to directly link into their interests- and your business! By purchasing multiple listings, you can further expand your website exposure.


Print Advertising Opportunities
The Chamber offers several traditional print advertising and marketing options to strengthen your message to potential visitors to our area. These options are offered at discounted price so that you may fully explore all the print advertising available to this region.

Cooperative Display Ad Opportunities- The Killington Chamber of Commerce purchases print advertising in the following publications and passes the savings on to you! Our cooperative ads give the Killington region a strong presence and the clear message that Killington is the premier Vermont travel destination!

2005/06 Vermont Winter Guide- Cooperative display ad in the Vermont winter travel guide
2006 Vermont Traveler’s Guidebook- Co-op display ad in the Vermont spring travel guide
2005/06 Crossroads- Co-operative ad in the Regional Marketing piece- #1 brochure in VT

Destination…Killington, Vermont brochure- With 20,000 updated copies printed annually, our chamber membership directory will list your business, with business name and phone in the back of this brochure in the Membership directory. To increase your presence and explain your business and its services to the reader and potential customer, you can opt for the following:
Descriptive Display Ad, with Logo - $175
Additional Second Descriptive Ad, with Logo - $100
Full page Full Color Card Stock Inside Cover - $800

Mountain Messenger Inserts - Monthly Chamber Newsletter with 300 copies printed, where you can included you calendar of events, due by the third Tuesday of the month. Another avenue for promotion is a business card size ad for $10 a month or an insert for the following prices:
One Month - we print - $75
One Month you provide copies - $50
Three Months we print, save $25 - $200
Three Months you provide copies, save $25 - $125

Mailings- We will place 100 of your brochures in our customer requested information packets.
100 of your brochures - $35

Discounts- All members will receive a discount for purchasing ad space in two local publications.
The Menu Book 5% discount
The Killington Rutland Resort Guides 5% discount




© Killington Chamber of Commerce :: P.O. Box 114 :: Route 4 West :: Killington, Vermont 05751
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