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Killington Chamber of Commerce
2004-2005 Marketing Menu
Basic Marketing Program, Included with your annual Membership Investment:
Internet Marketing:
• New up-to-date website promoting Killington and its events
that received almost 60,000 visits in the past 12 months, with numbers
increased 28% in the last six months alone. Updated regularly
• One basic web listing on the KCC web site in the category
of your choosing, with a link to your site or e-mail
• Event Listings on the KCC website Calendar of Events
• 2 Broadcast e-mails per year to your fellow chamber members
to promote your event or promotion
• Gift Certificates through www.certifichecks.com
Print Marketing:
• Free 2 col. x 2" advertisement to be published twice
within a 7 day window in the Rutland Herald -OR- Purchase a 2 col.
x 5" ad and get one free, for all new members
• Purchase 4 consecutive ads of equal size in The Mountain
Times and your fifth ad is free, for all new members
• Affordable advertising in major travel publications, the
VT Traveler’s Guidebook, the VT Winter Guide and Crossroads
Regional Magazine as well as discounts in co-op ads and local publications
• Monthly Chamber Newsletter available to all members and
tourist highlighting our area and events
Direct-to-Tourist Marketing:
• Countless customer referrals with extended office hours
of Mon-Sat 9-5pm
• High profile display of your brochures, special promotions,
and business cards in our Welcome center and office on heavily traveled
Rt 4
• A basic listing in Destination…Killington, Vermont,
a detailed resource directory specific to Killington region used
as fulfillment piece for information inquiries to the chamber and
distribution throughout the region, displayed at Welcome Centers
statewide and distributed at Expos
• Identification with logo on our full-color maps on two area
Information Kiosks
• Opportunity to display your business in one of our 2 display
cases, or at the restaurant recreation display, offered first come
first serve on a monthly basis
Member-to-Member Marketing:
• Partnering with fellow Killington Businesses to promote
your community from within
• A membership decal to display on your door or window, demonstrating
your commitment to our region
• Valuable networking with your fellow chamber members at
our monthly mixers
• Attending our Seasonal Socials to network and have fun in
an alternative outdoor setting, like golf or snowshoeing, as well
as our annual Wacky Winter Games
• Mountain GOOD Times weekly mixers offering locals and tourists
alike to get together, socialize, strengthen business ties and offer
casual setting for business networking
• Opportunity to host a Seasonal, Monthly, or Weekly mixer,
directly showcasing your business
• Send a mailing to our members via printed mailing labels
once a year
• Opportunity to attend any committee meetings to help shape
future events and the focus of the Chamber
• Option to Volunteer at most events and the ability to network
at these Chamber functions
• Promote your business in a high profile manner by donating
gift certificates and products to be used as prizes for events,
including mixers and the annual meeting
• Extensive business services including access to bulk mailing,
copies, and faxes
• Regional representation with the Crossroads of VT Partnership,
Rutland Regional Chamber, Woodstock Chamber, the VT Association
of Chamber Executives and the VT Dept of Tourist and Marketing
Promotional Events
• Expos-Killington Chamber attending multiple expos and conferences
year round, expanding the presence of this town and its businesses,
building consumer and media/business contact lists, and strengthening
our image and desirability as a destination
• Events- Monthly events to create opportunities for things
to do and see and give a sense of excitement to the area. Designed
to attract travelers and promote our business and community
• Killington Business Expo- showcase your services to the
business community in the ski season |
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